Marketing Coordinator
Company Overview
Eurostone Machine USA (ESM) is the leading distributor of stone processing equipment in the US and Canada. We provide individual machines, entire factories, and spare parts to fabricators and quarries, along with exceptional customer service and support.
Requirements
- Strong understanding of marketing principles and strategies
- Excellent written and verbal communication skills
- Proficiency in digital marketing tools and platforms (social media, email marketing, CRM)
- Creative thinking and ability to develop engaging content
- Data analysis and reporting skills
- Project management and organizational abilities
- Detail-oriented with strong attention to deadlines
Primary Responsibilities
- Conduct market analysis to identify trends, customer behavior, and competitor landscape to inform marketing strategies.
- Create and implement marketing campaigns across various channels like social media, email, website, and print.
- Write and edit marketing content such as blog posts, social media updates, and website copy.
- Schedule and post content on social media platforms, engage with followers and monitor analytics.
- Organize marketing events like trade shows, industry events, and demos.
- Design and produce marketing collateral such as brochures, flyers, presentations, and email templates.
- Track marketing campaign budgets and ensure adherence to allocated funds.
- Monitor campaign performance using key metrics and report on results to stakeholders.
- Assist with maintaining customer databases and supporting customer outreach initiatives.
- Work cross-functionally with sales, operations, and other teams to align marketing efforts.
Benefits
- Competitive Pay
- 401K Plan
- Health Insurance (optional dental & vision insurance)
- Company credit card
- Apple computer and phone
- Travel in North America for trade shows and customer site visits
- Regular one-on-one networking with international stone industry influencers